So TSL is still part of the equation, but the reality is it’s not as high as it used to be in the diary. We have an FM News/Talk, WPGB, that is not the highest cuming station in the market, but they do really well share-wise because of their TSL. Now, I can give you an example of a station in this cluster. It seems that stations with more cume are going to do a little better, but even so, if you look at everything, our daily TSL is about a half-hour more than the average station. So we have high daily cume and we have a lot of occasions.
You obviously want them to listen as much as you can when they tune in, but it’s also about the amount of the occasions you have. But, it’s less about TSL and more about the times you get people to tune into the radio station. Your P1 Time Spent Listening and cume ratio are still what’s going to make you a winner.
The whole point of this, and we’re talking about one portion of a larger presentation that showed what formats were the top performing, was to show the game, just like the diary was, is still about your P1s. Then they took all the number one stations, which averaged out to an 8.4 share, and then they listed the overall number one 25-54 station, which was WDVE with a 14.6 share. The average 25-54 station quarter hour share was 2.1, but then they took the top three stations out of those markets and averaged all those, which ended up as a 7.1. They essentially looked every station in all 33 PPM metro markets for the first quarter of 2010 and then they averaged out the demo amongst all the markets. So how does he keep WDVE at the top of the pile in Pittsburgh, and now all of America? We caught up with Moschitta for the answersĪt the Arbitron conference in early December it was shown that WDVE is the station with the highest 25-54 share out of all the PPM markets.
He first arrived as PD for Modern Rock WXDX before inheriting the reins to WDVE as well. At the helm of this station is John Moschitta who has been working in Clear Channel’s Pittsburgh cluster for just over a dozen years. That should come as little surprise since ‘DVE has been killing it in Pittsburgh ratings for most of its history and much like the NFL team that calls WDVE its flagship station, the loyalty to one of America’s oldest Rock stations runs deep and wide. This past December, WDVE/Pittsburgh was officially crowned the #1 25-54 radio station in all of America that is monitored by PPM.
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